Barramundi | Kendal Krol

YEAR

Fall 2018

DELIVERABLES

Branding
Copywriting
Photography
User Interface

Meet Barramundi, an Aquatic Rental Gear Company on Wheels

Inspired by a love for outdoor adventure, and named after a fish that lives in both salt and freshwater, Barramundi was born. This fictional on-wheels company offers convenient and affordable rental options for those who forget their gear or can’t bring it with them. Through the use of illustration, realistic photographs, and casual copy, my approach reflects Barramundi’s dependable yet friendly and playful voice. At its core, Barramundi encourages everyone to make the most of their outdoor experience.

Meet Barramundi, an Aquatic Rental Gear Company on Wheels

Inspired by a love for outdoor adventure, and named after a fish that lives in both salt and freshwater, Barramundi was born. This fictional on-wheels company offers convenient and affordable rental options for those who forget their gear or can’t bring it with them. Through the use of illustration, realistic photographs, and casual copy, my approach reflects Barramundi’s dependable yet friendly/playful voice. At its core, Barramundi encourages everyone to make the most of their outdoor experience.

Meet Barramundi, an Aquatic Rental Gear Company on Wheels

Inspired by a love for outdoor adventure, and named after a fish that lives in both salt and freshwater, Barramundi was born. This fictional on-wheels company offers convenient and affordable rental options for those who forget their gear or can’t bring it with them. Through the use of illustration, realistic photographs, and casual copy, my approach reflects Barramundi’s dependable yet friendly/playful voice. At its core, Barramundi encourages everyone to make the most of their outdoor experience.

INSPIRATION

THE CATALOG

This brand extension, presented through a product catalog, is intended to inform customers about Barramundi and highlight the services offered. Catalog placement is envisioned for hotels, restaurants, and visitor centers.

Barramundi’s x-factor is convenience. Barramundi brings gear rentals to the final destination, eliminating unnecessary stops and making vacations even easier. I drafted copy that was relatable and reassuring to underscore the overarching message of ease.

The catalog includes freshwater and saltwater sections that are further broken down by activity. As an example, the saltwater section includes spreads for the following product categories: Sun Gods, Sand Stars, and Surf Dogs. A few spreads are below.

This brand extension, presented through a product catalog, is intended to inform customers about Barramundi and highlight the services offered. Catalog placement is envisioned for hotels, restaurants, and visitor centers.

Barramundi’s x-factor is convenience. Barramundi brings gear rentals to the final destination, eliminating unnecessary stops and making vacations even easier. I drafted copy that was relatable and reassuring to underscore the overarching message of ease.

The catalog includes freshwater and saltwater sections that are further broken down by activity. As an example, the saltwater section includes spreads for the following product categories: Sun Gods, Sand Stars, and Surf Dogs. A few spreads from the catalog are below.

This brand extension, presented through a product catalog, is intended to inform customers about Barramundi and highlight the services offered. Catalog placement is envisioned for hotels, restaurants, and visitor centers.

Barramundi’s x-factor is convenience. Barramundi brings gear rentals to the final destination, eliminating unnecessary stops and making vacations even easier. I drafted copy that was relatable and reassuring to underscore the overarching message of ease.

The catalog includes freshwater and saltwater sections that are further broken down by activity. As an example, the saltwater section includes spreads for the following product categories: Sun Gods, Sand Stars, and Surf Dogs. A few spreads from the catalog are below.

Barramundi promotes of an adventurous and playful lifestyle through aquatic activity. This playfulness is manifested through product illustrations that are whimsical and fun.

ILLUSTRATIONS

THE APP

To maximize customer convenience and ensure the gear-mobile is stocked with the desired items, a reservation app was a necessary addition for Barramundi.

The app utilizes product and location photography, more than illustration, to ensure a clear portrayal of the gear. The app is visually clean and simple to use for the customers.

To maximize customer convenience and ensure the gear-mobile is stocked with the desired items, a reservation app was a necessary addition for Barramundi.

The app utilizes product and location photography, more than illustration, to ensure a clear portrayal of the gear. The app is visually clean and simple to use for the customers.