Southwest Airlines | Kendal Krol

YEAR

Summer 2018

DELIVERABLES

Digital Signs
Editorial
Packaging
Event Branding
Infographics
+ more

Taking Design to New Heights with Southwest Airlines

As an intern at Southwest Airlines, I was a member of the Creative Studio team. This team, within the Communications and Outreach Department, provides support to other Southwest departments by creating visual communication tools. The various projects reflect a wide array of digital signs, editorial design, banners, event branding, infographics, and more. I provided assistance and support to the Creative Studio team by taking on creative project requests, participating in team brainstorming sessions, and by meeting and working with internal clients. I highlighted a couple of my favorite projects below.

Taking Design to New Heights with Southwest Airlines

As an intern at Southwest Airlines, I was a member of the Creative Studio team. This team, within the Communications and Outreach Department, provides support to other Southwest departments by creating visual communication tools. The various projects reflect a wide array of digital signs, editorial design, banners, event branding, infographics, and more. I provided assistance and support to the Creative Studio team by taking on creative project requests, participating in team brainstorming sessions, and by meeting and working with internal clients. I highlighted a couple of my favorite projects below.

Taking Design to New Heights with Southwest Airlines

As an intern at Southwest Airlines, I was a member of the Creative Studio team. This team, within the Communications and Outreach Department, provides support to other Southwest departments by creating visual communication tools. The various projects reflect a wide array of digital signs, editorial design, banners, event branding, infographics, and more. I provided assistance and support to the Creative Studio team by taking on creative project requests, participating in team brainstorming sessions, and by meeting and working with internal clients. I highlighted a couple of my favorite projects below.

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HAWAII SNACK PACK

The Southwest marketing team decided to implement a one-of-a-kind snack pack for our destination flights to Hawaii that would begin the following year. Our team was asked to create the packaging design for this customer-facing project.

I was given the opportunity to take the project lead. I met with my managers to collaborate on the headline and tagline and had design check-ins with them throughout the process. The design and approval process was a multi-department effort as I met with marketing team-members as well as employees versed in FDA guidelines in order to get to the final result shown below.

LUVLines is Southwest's monthly internal publication distributed to communicate company-wide news, highlight accomplishments, and share event photos and encouraging stories. LUVLines reaches over 50,000 employees. I designed spreads for the June, July, and August articles.

Examples of our early headlines & taglines.

Examples of early copy with Hawaii patterns.

Print-ready final file.

ANNUAL MEETING BRAND

Each year the Communications and Outreach Department conducts a themed annual meeting at an off-site venue. This year, in light of a department-wide reorganization, the focus was on Transformation.

Creative Studio team members competed in a friendly "design off" where I presented my concept and initial branding ideas to the annual meeting planning committee. My preliminary designs were chosen. I worked with the planning committee to refine the branding and created nametags, themed slides, and event swag.

Each year the Communications and Outreach Department conducts a themed annual meeting at an off-site venue. This year, in light of a department-wide reorganization, the focus was on Transformation.

Creative Studio team members competed in a friendly "design off" where I presented my concept and initial branding ideas to the annual meeting planning committee. My preliminary designs were chosen. I worked with the planning committee to refine the branding and created nametags, themed slides, and event swag.

Each year the Communications and Outreach Department conducts a themed annual meeting at an off-site venue. This year, in light of a department-wide reorganization, the focus was on Transformation.

Creative Studio team members competed in a friendly "design off" where I presented my concept and initial branding ideas to the annual meeting planning committee. My preliminary designs were chosen. I worked with the planning committee to refine the branding and created nametags, themed slides, and event swag.

TECH OPS BANQUET

The Technical Operations Department holds an annual banquet to recognize outstanding employees. As a nod to Southwest's plan to add Hawaii as a destination, this year's theme was "Elegant Hawaii". I addressed this concept with a nearly monochromatic color scheme and an intricate cut-out invitation. The use of leaves alluded to Hawaii tastefully, but without using culturally insensitive or stereotypical elements.

LUVLINES PUBLICATION

LUVLines is Southwest's monthly internal publication distributed to communicate company-wide news, highlight accomplishments, and share event photos and encouraging stories. LUVLines reaches over 50,000 employees. I designed spreads for June, July, and August.

LUVLines is Southwest's monthly internal publication distributed to communicate company-wide news, highlight accomplishments, and share event photos and encouraging stories. LUVLines reaches over 50,000 employees. I designed spreads for the June, July, and August articles.