Building and Expanding the Cade Museum Brand

I began at the Cade Museum for Creativity and Invention as a Design and Marketing Intern. Upon graduation, I was hired full-time as the Graphic Design Coordinator. I am the first in-house designer for the Cade and work primarily with the Marketing team and Exhibits team. I provide support, however, to all teams including; education, operations, and executive. I've highlighted a couple of my favorite projects below.

Large Scale
Print Materials

My more visible design projects include large-scale print materials like billboards and banners. I am an important part of the process from brainstorming to collaborating on headlines and taglines, through the multi-department approval process, and ultimately production. These projects develop my perspective as I address how they will be viewed, not only by different audiences but also from different visual engagement points.

2019 Banners (Photograph by Heidi Giacalone)

2020 Banners

Kiosk and Theme
Related Graphics

On a bi-monthly basis, the story in the Museum's main rotunda and the programming in adjacent areas change to a new theme. The theme is primarily conveyed through an exhibit displayed on movable kiosks. My role is to create the exhibit by interpreting and converting written content into bite-size concepts expressed through visual aids paired with text. I select, transform, and create photographs and graphics to express the story through the Cade Museum lens.

After the completion, production, and installation of the exhibit, I design and relate the theme into other museum materials including; signs, flyers, and digital slides. I also create marketing and advertising material consistent with the theme. 

Brochure Revamp

As a start-up company, the Cade needed to develop a stronger and more consistent set of promotional materials.  I led an initiative to create a set of brochures that were streamlined, visually consistent, and easy to understand. I created a flexible visual system that marries light illustrations with lots of informational text. The new brochures improve our public image and help build Cade brand recognition.

Collaborators: Sue Draddy (Marketing Director) and Kendall Brandt (Design Intern)

See all of the brochures at https://simplebooklet.com/cadebrochures

Along with print materials, I provide support to our digital advertising and social media. Depending on the digital space, I create ads that are both evergreen & run year-round, as well as monthly specific centered on the current museum theme.  

We also reinforce our brand presence in emails. To refresh the Cade eNewsletters, I designed a template focused on hierarchy. By highlighting key events and selected programming with new blocks and color organization, readers can more easily find what is most interesting and relevant to them.