Holiday Card | Kendal Krol

YEAR

Spring 2018

DELIVERABLES

Design
Fabrication
Hand Lettering

TEAM MEMBERS

Kendal Jones
Laura Suescun
Allison Vizzi
Mary Grace Burkett
Ian Childers

Myself
Laura Suescun
Allison Vizzi
Mary Grace Burkett
Ian Childers

A Holiday Greeting Card Fit For a Top-Ten University

In fall 2017, University of Florida President, Dr. Kent Fuchs, challenged our typography class to create a holiday greeting card that exemplifies "what makes UF unique?". The class formed teams and competed. The final design, chosen by the President and the First Lady, was sent to over 500 of their friends, family, colleagues, and major donors. Our team's winning design includes a collection of University-related illustrations, an elegant color palette, and ornamental type details alluding to the holidays.

Read the article from "The Alligator"

A Holiday Greeting Card Fit For a Top-Ten University

In fall 2017, University of Florida President, Dr. Kent Fuchs, challenged our typography class to create a holiday greeting card that exemplifies "what makes UF unique?". The class formed teams and competed. The final design, chosen by the President and the First Lady, was sent to over 500 of their friends, family, colleagues, and major donors. Our team's winning design includes a collection of University-related illustrations, an elegant color palette, and ornamental type details alluding to the holidays.

Read the article from "The Alligator"

A Holiday Greeting Card Fit For a Top-Ten University

In fall 2017, University of Florida President, Dr. Kent Fuchs, challenged our typography class to create a holiday greeting card that exemplifies "what makes UF unique?". The class formed teams and competed. The final design, chosen by the President and the First Lady, was sent to over 500 of their friends, family, colleagues, and major donors. Our team's winning design includes a collection of University-related illustrations, an elegant color palette, and ornamental type details alluding to the holidays.

Read the article from "The Alligator"

PROJECT INSPIRATION

When asked the question: "What makes UF unique?" Each member of our group had a different answer. The University has truly given something special to everyone. The card is intended to spark these unique feelings and provoke special memories for each individual who received one.

The design highlights over 30 iconic campus landmarks, UF achievements, and Florida landscapes. The icons are paired with a more simple interior that features an elegant, non-denominational color palette. Finally, nothing says Florida like "Warmest Wishes".

MY ROLE

During the design component of the process, I contributed to the icons, crafted the interior message, and collaborated with a teammate on the layout of the final cover. After presenting to the President and First Lady, our card was chosen. As team leader, I became the liaison between the President's office, and the printing company to produce over 500 copies. I worked to keep the card as close to our original design as possible while still meeting the budget and time constraints provided by the President's office.